Are you looking to start your own cosmetics e-commerce store? Then you’ve come to the right place!
Today we’re going to guide you step by step on how to start from scratch!
Is that a good time for start your online cosmetics store, because of the bad economic situation ? I would say it is a good time for now, because of Lipstick effect
What is Lipstick Effect ?
Lipstick effect refers to during a bad economic situation, the consumer will be willing to spend small amount of cash, instead of big purchases. The consumer tends to purchase for small luxury items, for example luxury lipstick.
Table of Contents
Step 1: Finding Your Niche
This is definitely one of the most important steps before starting your dropshipping business. Now we know that you want to get into the “Cosmetics” category. However a niche is a sub set to a large category. Therefore, some good examples of a niche market for “Cosmetics” are:
1. Men who use skin care products.
2. Women with curly hair who need special hair products.
3. People who need products specifically for acne.
4. People who prefer sustainable, eco-friendly and organic products.
These are just a few examples of good niches to jump into in the Cosmetics category. Picking your niche will help you identify your competitors as well so let’s move on to the next step!
[activecampaign form=1]Step 2: Competitor Research
The next step would be to do competitor research!
This is extremely important because you will be able to get an idea of how to present your business to your customer base in terms of website design, customer service, digital marketing strategies to name a few. You will also be able to find out customers reviews on certain products which will save you time and help you avoid those respective products.
Step 3: Finding A Supplier
Moving on, after picking your niche and doing some competitor research the most crucial step would be to find a reliable supplier.
At Super Chain we pride ourselves on having the most reliable suppliers on our platform who come from international markets including Australia, Korea, Thailand and the United Kingdom! They are determined and are definitely looking to partner with serious drop-shippers!
We also make sure to provide our drop-shippers with a seamless sourcing experience through our “Source Explorer” function.
Take a look at the pictures below for reference!
Our “Source Explorer” function includes Natural Language Processing (NLP) which is a form of artificial intelligence which helps computers understand “human” language in order to carry out tasks such as summarisation.
Here’s how it works:
On each product, you will see either green or red buttons with an adjective. The green button stands for the pros of the product while the red button stands for the cons according to the product’s reviews.
We believe this would make it easier for our drop-shippers to sift through their products efficiently!
Step 4. Set Up Your Store
There are usually some misunderstandings about the technicality involved when setting up an online store from scratch. However, you definitely don’t need to be a tech geek to create your own cosmetics dropshipping store!
Thanks to Shopify, they provide newbies with a step by step guide on building your very own ecommerce store in just a few minutes!
You can also try Woocommerce (WordPress)! They are one of the top open source ecommerce platforms! Which means you will be able to completely customise your website according to your likes and dislikes!
Woocommerce does not require a subscription fee, so if you are trying to minimize your starting cost Woocommerce would be your best choice!
Having some digital marketing skills such as social media management and graphic design are desirable when operating or starting a drop-shipping store since you will need to have eye catching and aesthetic graphics to lure your customers in.
However, if you don’t possess the respective skills, then don’t worry! You can always outsource your troubles by hiring a freelancer from Fiverr!
Examples Of Successful Online Beauty Stores
Still wondering whether online beauty stores work or not? Let’s take a look at some of these successful examples:
KKW Beauty – Brand Valued at 1 billion
The KKW Beauty brand is created by Kim Kardashian, a well known celebrity. The company was bought by Coty Inc. the company handling COVERGIRL, Max Factor and Rimmel.
Because of Kim Kardashian’s online presence KKW beauty has managed to receive an astounding amount of sales and over 4.7 million followers on their Instagram page.
ColourPop is the #2 top selling shopify store in the world, since they offer affordable cosmetics products to an extremely large audience.
There you have it! Follow these 4 steps and you’ll have your own Cosmetics drop-shipping store in no time!
Are you are looking for high quality dropshipping product?
Sourcing Opportunities from Verified International Suppliers including Thailand, Korea, United Kingdom, Australia and more!
Auto-Sync Products
Stock Change & Product Update Alert
