The power of Amazon’s search engine is enough to make even the most seasoned SEO practitioner sweat. But you don’t have to be intimidated by it because there are some simple things that will improve your site rankings – which are the foundation for a successful Amazon seo campaign. In this blog post, we’ll discuss how A10 works, what its goals are, and what steps you can take to optimize your site for better performance in A10’s ranking system.
What is Algorithm in search engine ?
An algorithm is a set of rules that are followed by a computer to solve a problem. In the context of search engines, algorithms are used to rank websites according to their relevance to a user’s search query.
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What is Amazon A10 Algorithm ?
Amazon is a highly competitive marketplace in North America, with the largest market share in eCommerce. It’s difficult to flourish in the ever-intense Amazon market with more than 2 million merchants expanding their businesses.
The A10 algorithm is very similar to the A9 algorithm, however, The most significant distinction is the weighting given to various criteria. The A11 algorithm update places increased emphasis on the relevance of search results to customer needs.
The goals of the Amazon A10 algorithm are to provide customers with products that are relevant and useful by semantic search.
[activecampaign form=1]Factors the A10 Algorithm Considers
- Seller Authority
- Sales History
- Impressions
- Conversion Rate
- Internal Sales
- Click-Through-Rate (CTR)
- Off-Site Sales
- Organic Sales
- Pay-Per-Click (PPC) Sales
Seller Authority
Factors like seller feedback rating, how long you’ve been on Amazon, how well did you handle product returns, and other important seller data affect your Amazon seller authority.
If your product catalog is large, you’ll have a larger variety of goods to sell to a broad client base. As a result, if you’re doing an excellent job administering products and gaining excellent evaluations, your seller authority grows significantly.
The Amazon algorithm is based on having a large inventory and positive evaluations. It implies that you are providing excellent value to customers, thus your seller status improves significantly.
Sales History
To rank your product in the organic results, Amazon looks at the entire history of your sales. Products with a long track record of success rank higher on Amazon than search results.
Impressions
How many times does the product appear on the Amazon website, as well as affiliate and partner sites?
For example, if someone visits your product page on Amazon, your product will have one impression.
The rank rises with each additional view.
Conversion Rate
Conversion rate is the percentage of visitors to a website who take a desired action, such as making a purchase.
The percentage of people who see your product and then purchase it.
The higher your conversion rate, the better.
Internal Sales
The sum of all sales generated on the Amazon platform that does not include search results.
The use of this category involves items acquired from the “frequently bought together” area.
Your search ranks are significantly impacted by such sales.
Click-Through-Rate (CTR)
Click-through rate (CTR) is the number of clicks on a link divided by the number of impressions of that link. It’s a metric used to measure the effectiveness of an online advertisement.
Off-Site Sales
The major driving force for the A9’s keyword rank was off-site traffic, as Amazon PPC advertising is now three times more effective than it was previously in attracting visitors to your Amazon listing.
External traffic to your Amazon listings is considerably more potent than pay-per-click advertising in terms of converting visitors into customers. This helps you improve keyword rankings and gain extra Amazon reviews.
Organic Sales
When a consumer sees your product and decides to purchase it, that’s when they’re considered an organic sale. When someone searches something on Google or Bing, your product slides in front of them and someone purchases it, it’s known as a natural sale.
Pay-Per-Click (PPC) Sales
PPC, or pay-per-click, is an online advertising model used on Amazon to drive traffic to websites. Advertisers make payments to third-party publishers every time their ads are clicked.
Amazon used to heavily weight this; it was even one of the most important factors in ranking keywords. It’s still a factor, but no longer one of the key drivers in keyword rankings.
How to optimize your listing based on Amazon A10 Algorithm ?
Conduct Competitors on Amazon
One of the best ways to determine how to rank your product on Amazon is to analyze your competition. This can be done by looking at the products that are currently ranking for your desired keyword, and then determining what you can do to beat them.
The first step is to identify your top competitors. You can do this by using a tool like Jungle Scout, which will show you the top products for any given keyword.
Once you have identified your competitors, you need to analyze their listings. Look at factors like the title, description, images, and reviews. Then determine what you can do to improve your own listing.
For example, if your competitors are using more descriptive titles, you may want to consider adding more keywords to your title.
Re-pricing to win the game
Excluding competition that would drive your price down can help you avoid the “race to the bottom.” If you’re an FBA seller on eBay, for example, excluding non-FBA sellers with lower seller ratings — which would most certainly cause your price to drop — is one approach to keep your listing’s cost level while still selling.
When pricing items, take into account their condition. If you buy used items, make sure your used price isn’t greater than the price of comparable new goods. Similarly, price like-new products higher than those that are merely in good condition. Alternatively, compete solely with other goods in the same category as yours.
It may be tempting to set your own price or deactivate repricing for a product when you are the only seller on a listing. However, keeping track of market demand and staying competitive as soon as competition appears is beneficial with any repricer, especially because it will help you make more money.
Ask for reviews
Whether it’s true or not, product reviews are important to every e-commerce business, especially on Amazon. Amazon reviews and star ratings have an impact on our purchasing decisions. There are many benefits from the chain of evaluations.
According to a recent survey in the United States, 84 percent trust internet reviews as much as friend’s recommendations.
Customers believe that positive evaluations make them more likely to trust a firm. Amazon is well aware of the fact that people check reviews to determine whether or not to buy anything, both to allay their fears.
Optimise Product Listings
Amazon product title optimisation is the most important strategy on your Amazon product listing.
According to Amazon’s recommendations, the following should be included in your title: Brand, Product line, Material or key feature, Product type, Color, Size and Packaging/Quantity.
Conclusion
To conclude, Amazon A10 algorithm is still a very important ranking factor for Amazon. The best way to rank your product on Amazon is to analyse your competition, improve your own listing and ask for reviews.
If you are looking to increase traffic to your website from Amazon, using the Amazon A-ten algorithm as part of your marketing strategy is essential.
How can Super Chain help you ?
Knowing the current selling trend
Get latest market price and design your product price
Integrate product data to your online shop
Find Next winning product by customer reviews
