When it comes to ecommerce, marketing is everything once you start selling online. Same as traditional marketing, if you can’t get people to visit your online store, you can’t sell anything. And even if people do visit your website, you still need to convert them into customers. This is where the marketing funnel comes in. The marketing funnel is a process that takes potential customers and turns them into paying customers. In this blog post, we will discuss the different stages of the marketing funnel and how you can use it to increase your online sales!
Table of Contents
What is a marketing funnel
The first step in the funnel is getting people to visit your website. You can do this by creating compelling content, search engine optimization, or placing an inbound marketing. Once people are on your web pages, you need to convert them into leads. You can do this by providing valuable content that they can download from your own website in exchange for their contact information.
Once you have a lead’s contact information, you need to nurture that lead until they are ready to buy. You can do this by sending them helpful emails, giving them personalized recommendations, and staying in touch. By sending marketing message to your potential customers, you are able to build brand awareness for your online stores.
Finally, when the lead is ready to buy, you need to close the sale. You can do this by providing a great user experience on your website, offering discounts or coupons, and making it easy for them to purchase your product.
Easy steps to build an optimized eCommerce marketing funnel
The first step in building an eCommerce marketing funnel is to determine your target market. You can do this by doing market research, creating buyer personas, and developing marketing campaigns. By using different social media marketing strategy, you can easily target the right people and increase your sales.
The next step is to reach potential customers and get them to visit your existing website. You can do this by creating content marketing, optimizing your website for search engines, or even using influencer marketing. By using these methods, you will be able to reach more people and increase your sales.
The final step is to convert potential customers into paying customers. You can do this by providing a great user experience on your website, offering discounts or coupons, and making it easy for them to purchase your product. By following these steps, you can increase your sales and convert more leads into customers.
Different stages in a marketing funnel and how can it apply in digital marketing strategy
Plan
In the plan stage of the marketing funnel, you need to determine your target market and create a strategy for reaching them. You can do this by doing market research, creating buyer personas, and developing marketing campaigns for your online marketplaces. By targeting the right people and using the right marketing strategies, you will be able to reach more potential customers and increase your sales.
Reach
The reach stage is the stage where you attract potential customers to your website. You can do this by creating compelling content, optimizing your website for search engines, and running ads. By using these methods, you will be able to reach more people and increase your sales.
Act
The act stage is the stage where potential customers take action and buy your product. You can do this by providing a great user experience on your website, offering discounts or coupons, and making it easy for them to purchase your product. By following these steps, you can increase your sales and convert more leads into customers.
Convert
The convert stage is the stage where leads become customers. You can do this by providing a great user experience on your website, offering discounts or coupons, and making it easy for them to purchase your product.
Engage
By providing great customer service and engaging with your customers, you can create loyal fans who will continue to buy from you. You can do this by responding to their questions quickly, offering discounts or coupons, and providing personalized recommendations. By engaging with your customers, you will be able to build connections and brand awareness with your customers.
Some key KPIs for marketing funnel and digital marketing optimization
Conversion Rate
The conversion rate is the percentage of leads who become customers. You can calculate it by dividing the number of sales by the number of leads. By improving your conversion rate, you can increase your sales and convert more leads into customers.
You can improve your conversion rate by providing a great user experience on your website, offering discounts or coupons, and making it easy for them to purchase your product. By following these steps, you can increase your sales and convert more leads into customers.
Number of Visits
The number of visits is the number of people who visit your website. You can track it by using Google Analytics or other tracking tools. By tracking the number of visits, you can determine which marketing strategies are working and which ones need improvement. You can also use it to track the success of your marketing campaigns.
Bounce Rate
The bounce rate is the percentage of people who leave your website after visiting only one page. You can track it by using Google Analytics or other tracking tools. By tracking the bounce rate, you can determine which pages are not performing well and need improvement. You can also use it to track the success of your marketing campaigns.
Time on Site
The time on site is the amount of time people spend on your website. You can track it by using Google Analytics or other tracking tools. By tracking the time on site, you can determine which pages are performing well and which ones need improvement. You can also use it to track the success of your marketing campaigns.
Running a ecommerce business is not that easy, beside controlling costs like shipping costs or operation cost, learning how to build connection with your potential customers also crucial as well. By learning how to use a marketing funnel while you are planning your marketing strategy, you can define your customer in different stages and decide the most suitable marketing for your business !